Saturday July 31st 2010

Coffee – a social identity!

Coffee is the only legal drug that can be handled without rigorous restrictions. The need of new ways to come together and drink coffee is constantly growing. If a coffee bar will become popular the owner has to be able to create an atmosphere where everyone, who enters the door, will be seen. It’s very important that the customer feels special and easily melts in to be a major part of the social environment in the block. The place has to be able to help the guests to maintain their social identity. If not – the coffee will not taste as good as it should.

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